Advertiser terms
For Sponsor, Event and Promotion slots in the Offers tile of Life in 22 Taps. Last updated 19 October 2026.
1. Who we are
Life in 22 Taps is published by Myrvo Technologies Ltd, a company registered in England and Wales (company number 17034685), Chandos Business Centre, 87 A Warwick Street, Leamington Spa, CV32 4RJ, United Kingdom. For bookings, write to sponsors@lifein22taps.com.
2. Booking
You can apply in the app (Offers, then Advertise) or by email. A booking is confirmed only when we have accepted it by email and received your payment. We may decline any listing, including gambling, alcohol aimed at under-25s, crypto, get-rich schemes and political advertising, and we don't have to give a reason.
3. Rates and payment
The rate depends on the country and is confirmed by email before you pay. We invoice you, and payment is due before your listing goes into the app. Our invoice shows any VAT that applies. Founding Partners who book before 31 December 2026 get four weeks for the price of one, and their rate is held for six months after their first booking.
4. How your listing reaches phones
The app has no internet access, so listings travel inside the app itself. We include your listing in the app update for your booked weeks and send that update to Google Play ahead of your first Monday. Google reviews each update, usually within a few days. Each phone shows your listing once it has installed that update. Most phones update automatically, but some update later or not at all, so we don't promise a number of phones, views or customers, and the app can't count who saw your listing. We can share install numbers from Google Play.
If, for reasons on our side or Google's, your listing can't be in a released update for a week you paid for, we'll offer you another week or refund that week, whichever you prefer.
5. Your listing
You confirm that your text and picture are yours to use (or you have permission), are accurate and not misleading, and follow the law and the UK advertising rules (the CAP Code), plus any local rules where your listing runs. You keep ownership of your content. You let us show it in the app for the weeks you book, and in the preview we send you. Every listing is labelled AD.
6. Preview and changes
We send you a preview to approve before your listing goes into an update. You can ask for changes for 24 hours after it appears. Later changes go into the next app update.
7. Cancelling
Cancel by email at least 14 days before your first Monday for a full refund. After that, weeks already in an update sent to Google Play can't be refunded; later weeks can be.
8. Removing a listing
We may remove or change a listing if it breaks these terms or the law, if Google Play asks us to, or if users report it as misleading and we agree. Removal happens in the next app update. If we remove a listing because it breaks these terms, weeks already shown aren't refunded.
9. Your details
We use your booking details only to handle your booking and keep our accounts. See our privacy policy.
10. Responsibility
Our total responsibility for a booking is limited to the amount you paid for it, and we're not responsible for indirect losses such as lost profit. Nothing in these terms limits anything the law doesn't allow us to limit.
11. Questions and complaints
Write to sponsors@lifein22taps.com. We acknowledge complaints within 24 hours and aim to resolve them within 15 days.
12. Changes and law
We may update these terms; the version on this page when you book applies to that booking. These terms are governed by the law of England and Wales.